It's Comeback Season: Part 1


It’s been almost 3 years to the day since I’ve last published a blog post. In the last 3 years I’ve experienced drastic changes in both my professional and personal life. 4.40 Performance has continued to grow; we’ve moved from a 12,000 sq. ft. warehouse in Green, OH to a 45,000 sq. ft. complex in North Canton. We’ve gone from 3-4 employees to 7 employees and hope to continue to grow in the coming months. We’ve added numerous training tracks including a dedicated personal training area and wonderful staff, sport-specific skill training, field rentals, yoga, adult group fitness, and much more. We still are and will be in a period of growth for the coming years, but I cannot help but articulate my immense pride in our entire staff and the work we’ve accomplished over this period. Personally, I was married to my better half, my partner in business and in life, Lexi Connors. We bought a house close to 4.40 Performance after a series of events I can only describe as “meant to be”. We finally realized our dream of owning a gym-pup, Sadie, who has and continues to blow me away with her intelligence, cuteness, & athleticism; once again, this was a situation we seemingly stumbled into that I cannot help but think was preordained by the universe at large. It’s been a crazy ride, one that I would not trade for anything. Through all this change, growth, and maturation, I believe we are, as a company, finally at a point where I feel I can begin to invest the time, diligence, and commitment required to truly tackle this side of my job with the commitment and dedication that it deserves.

With all of that said, and for the 10 or so individuals who have read my past posts and hopefully will read my future posts; I have both an announcement and a favor to ask.

If you’re short on time, here’s the TLDR version:

  1. Announcement: I hope to publish much more frequently moving forward. I’m going to keep my initial goal manageable by posting three times this month, but I hope to keep this going as long as I have material to discuss!
  2. The Favor: I ask that you share these posts with as many people as you can. If you have benefited from these posts or your conversations and interactions with our staff at 4.40 Performance over the years, we would truly appreciate your effort in spreading the word! We wouldn’t be who we are today without all of you and your support over these last 10 ½ years.

Expanded Version:

Firstly, I hope to make these posts a semi-regular occurrence moving forward. As Education has been and always will be a passion of mine, I’ve decided that there’s no better time than now to start to treat this side of my career much more seriously.

My primary mission is to help YOU, first and foremost. To help those who desire and seek out information & knowledge. To help those who need assistance to navigate the information minefields so common in health & wellness. To help parents understand how to navigate this chaotic world where, more often than not, the “fear of missing out” is the sole driver of action. To help coaches make sure they’re getting the most out of their athletes while still keeping those athletes mental and physical well-being front and center. To help those who are too prideful or stubborn to ask for it. 

My secondary mission is to create an avenue to channel my knowledge and experience in a way that I can help the greatest amount of people and answer the greatest number of questions as efficiently as possible.

Our field is not Rocket Science or Quantum Mechanics by any stretch of the imagination, but I have finally begun to appreciate the sheer QUANTITY of misinformation that is out there & the vast impact that this can and has had on the average person.   

I will do my best to distill the complex topics I hope to eventually cover into layman’s terms. When I cannot I will do my best to simplify as much as possible without losing the core of the discussion at hand. And, as always, I would love to pursue any topic further with those who are truly inquisitive.

Please, help me to help you (and many others)! In the end, it’s all about helping as many people as we can, and for that, it takes a village.

Ian Connors, M.S., CSCS